Joe Greenblatt and Pete Smith are the principals of Sunrise Management and are both Certified Property Managers. The executive team is a recognized force in the industry, sharing a breadth of experience and business acumen that is unrivaled.
As ownership executives, each has a stellar reputation based upon personal and professional integrity. They have a track record of excellence spanning seventy years and are community leaders who have their fingers on the pulse of the real estate markets they serve.
JOE GREENBLATT, CPM®
President and CEO
Joe Greenblatt is President and CEO of Sunrise Management and a principal in the company. He has been involved in the acquisition, lease-up and management of income producing multifamily properties since 1984 and joined Sunrise in 1989, serving as property manager, vice president and executive vice president.
Mr. Greenblatt directs Sunrise’s day-to-day operations and is responsible for assuring delivery of high-quality service to our clients, residents and employees, now and in the future. Mr. Greenblatt directs Sunrise’s strategic development and also provides direct support to the firm’s management and maintenance staff in all aspects of investment property management, from successful lease-ups and marketing to acquisitions and increased ROI.
Prior to joining Sunrise Management, Mr. Greenblatt held the position of vice president of property management for St. Louis, Mo.-based EXECO, Inc. His achievements there include the turnaround of troubled properties, the successful management of multiple properties in the soft Kansas City apartment market, and the design, planning and implementation of extensive capital improvement programs. He has managed residential properties financed through Low Income Housing Tax Credit (LIHTC) and under HUD 221(d)4, 207 and 223(f) programs. Mr. Greenblatt also serves as a receiver on behalf of local bankruptcy courts.
Prior to Mr. Greenblatt's association with EXECO, he was an assistant vice president for acquisitions with the Robert A. McNeil Corp. In this position, Mr. Greenblatt was responsible for locating, analyzing, and negotiating the purchase of income-producing real properties.
Mr. Greenblatt attended Washington University in St. Louis, Mo. He is licensed as a Real Estate Broker in the State of California and holds the CERTIFIED PROPERTY MANAGER® (CPM) designation from the Institute of Real Estate Management. He is a member of IREM’s Executive Committee and the IREM® National Faculty. He sits on the Institute’s Faculty and Grader Management Board, has served as the Chair of IREM’s Ethics Hearing and Discipline Board and has served as president of the San Diego chapter of the Institute in 1996. More recently he was IREM’s Regional Vice President for California and Hawaii. He has also served on the board of directors of the California Apartment Association, the San Diego CCIM chapter, the San Diego County Apartment Association and as a trustee of the California Apartment Association PAC.
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PETE SMITH, CPM
Executive Vice President
Pete Smith is Executive Vice President of Sunrise Management and is a principal in the firm. Mr. Smith served as the president of Sunrise Management from 1989 through 2003 and has worked continuously in the property management field since 1976. He directs ongoing development and evolution of the company’s extensive property operations policies and procedures. He also assures quality of service, overseeing internal audit processes. Mr. Smith serves as a model and a resource to the property managers at Sunrise and promotes strong relations with and among the site staff that are the key to our firm's success.
He is an experienced Court appointed Receiver and Property Management Expert Witness and has worked with new property lease-ups, senior housing, student housing, market rate housing, Low Income Housing Tax Credit (LIHTC) and Section 8 properties.
In 1984, Mr. Smith went to work for CDS Management Co., a division of The Sickels Group. During his tenure with CDS, Mr. Smith handled the successful lease-up of 6,000 apartment homes in a six state region. He participated in the formation of a management company, which grew to 10,000 residential units in only three years time.
Mr. Smith's initial property management experience was as a general manager of a student-housing complex at San Diego State University, working for Alan and O'Hara Management Co., a division of Northwestern Mutual Life Insurance. In 1980, Mr. Smith joined Ankirk Management Co., a division of Pacific Lighting Real Estate Group. During four years in this position, he became senior property manager for Ankirk, handling a diverse portfolio of properties including apartments, industrial buildings and condominium associations.
A graduate of San Diego State University, he holds a California Department of Real Estate license and the designation of CERTIFIED PROPERTY MANAGER (CPM) from the Institute of Real Estate Management. He has served on the board of directors and as vice president of the San Diego County Apartment Association as well as on the board of the California Apartment Association.
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Vice President Multi-Family Management
Theresa Cordero, Vice President of Multi-Family Management, oversees the Sunrise portfolio of properties through direct interaction and collaboration with our team of Regional Property Managers. Ms. Cordero promotes best practices and accelerates the implementation of innovations across the company’s entire portfolio. Ms. Cordero joined Sunrise in 1991 and is a student of management best practices, continually refining effective strategies for maximizing NOI and property values.
Ms. Cordero has extensive experience and expertise in repositioning properties that may have been ill-maintained, otherwise neglected or poorly managed. She started her management career working with challenging receivership and REO properties that demanded strong people, operational and marketing skills. Ms. Cordero has refined these skills and integrated them with a strong customer service ethic. She sets high standards for herself and her staff. Ms. Cordero values the long-term client relationships that have come with Sunrise’s growing portfolio.
Prior to Ms. Cordero's association with Sunrise Management, she was office manager of an import/export company, S.E. Products from 1985 to 1990. She attended Southwestern Community College. Ms. Cordero sits on the board of directors for the San Diego County Apartment Association and is a licensed California Department of Real Estate Salesperson. In 1998, she was a recipient of the Tribute to Women in Industry (TWIN) award.
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Vice President of Marketing
Melissa Deen, Vice President of Marketing for Sunrise Management, is a results-driven marketer with 10 years of experience in multiple facets of the real estate industry. With this experience, Ms. Deen contributes a wealth of knowledge to Sunrise’s vast organization.
In her role as Vice President of Marketing, Ms. Deen is responsible for providing exceptional and cutting edge marketing services to a broad range portfolio of clients. With passion and inventiveness, she develops and executes unique, cohesive marketing plans that integrate traditional and new media, promotions, publicity and web sites. Due to the extent of her experience, she is uniquely qualified to troubleshoot properties that may be under-performing owner expectations.
Prior to joining Sunrise Management, Ms. Deen was Vice President of Sales & Marketing for Ami Samuel Interiors where she was responsible for the corporate marketing, business development and marketing services for new home communities. Previously, Ms. Deen also worked in sales and marketing for Catalina Design Group where she worked closely with clients to market new and rental communities to their target demographic through model home and sales office merchandising, signage and flag programs, and collateral packages to ensure their competitive edge in the marketplace. Ms. Deen also has thorough knowledge of web site design and promotion, social media and grassroots marketing. Through her active leadership in industry associations, Ms. Deen has managed the organization and execution of events including community grand openings, promotional events, award ceremonies, educational seminars and networking functions.
Ms. Deen earned her Bachelor of Arts degree in English and Communications from Fairfield University in Fairfield, CT. She is an active member of the Building Industry Association, the current 2012 Sales & Marketing Council President, past yGEN Chairman, (build) SD Political Action Committee Board of Directors, Election 2010 volunteer, 2008 SDAR Home Expo presenter and Hands on San Diego volunteer.
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Broker (#SE522080000)- Arizona
Carol Mundell joined Sunrise Management in 1991 as controller. With over twenty years of real estate accounting experience, she became a principal of the firm and led Sunrise Management’s accounting team until 2004. She subsequently has become active in real estate brokerage and serves as Sunrise’s broker for its Arizona management operations.
Prior to joining Sunrise, Ms. Mundell worked for four years for Harry L. Summers, Inc., directing their property management accounting. She previously served residential developers William Lyons Homes and the Corky McMillin Companies.
Ms. Mundell supervises the licensed activities of our management team in Arizona. She earned a Bachelor of Science degree in Business Administration from the San Diego State University in 1982. She received her MBA in Real Estate Finance in 1987 from that institution.
Ms. Mundell is a licensed Real Estate Broker in the states of Arizona and California. She was a recipient of the Tribute to Women in Industry (TWIN) award in 1997 and is involved in a community foundation and youth organizations.
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Ulises Gomez joined Sunrise Management in 2005 as controller. With over a decade of accounting experience, he has been involved in property management accounting since 2001. As leader of Sunrise Management’s accounting team and data processing staff, Mr. Gomez is responsible for directing accounts payable, payroll and financial reporting for more than 125 separate business entities. Additional responsibilities include budgeting, cash flow forecasting, cash and capital management, and coordinating tax returns.
Prior to joining Sunrise, Mr. Gomez was controller with Income Growth Property Management where he managed the financial and accounting operations for new and existing properties for the company, its affiliated partnerships and its fee-managed properties. While at Income Growth, he oversaw the successful takeover and migration of financial data for market rate and affordable properties. He also played an integral role in preparing the company for acquisition by Gables Residential Services in 2004.
Mr. Gomez began his accounting career in 1996. Before his tenure with Income Growth, he held positions as staff accountant for the Greater San Diego Chamber of Commerce, accounts receivable/revenue manager for WorldxChange Communications and accounting manager for Alitum, Inc. Throughout his career, Mr. Gomez has been responsible for SEC financial reporting, finance, budgeting, financial planning, credit/collections, cash flow analysis and international transaction supervision.
Mr. Gomez earned a Bachelor of Science degree in Business Administration and Information Systems from the University of Arizona in 1995. In 2004 he received his MBA in Accounting from the University of Phoenix.
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RACHEL HART, M.S., SPHR
Director of Human Resources
Rachel Hart is the Director of Human Resources at Sunrise Management. She is responsible for developing, administering and directing human resource management activities as the executive creating and implementing strategies for the development and retention of Sunrise Management’s human capital. With great enthusiasm and passion, she administers the recruitment, development, retention, employee relations, training and long term Human Resources strategic planning at Sunrise Management.
Prior to joining Sunrise Management, Ms. Hart directed Human Resources activities at Monarch Group Management. Her responsibilities included coaching managers and supervisors in all employee-related issues and guiding them in leadership challenges, assessing current and anticipated needs, and identifying and managing human resources related projects to meet organizational goals, while ensuring compliance with federal and state employment and labor laws.
Ms. Hart earned her Bachelors degree in Psychology from Western Washington University in Bellingham, WA, and her Masters in Human Resource Management from Chapman University in San Diego, CA. In addition, she earned her Human Resources Certification from San Diego State University and is a certified Senior Professional in Human Resources (SPHR).
Ms. Hart is an active member of the National Society for Human Resource Management (SHRM), and has continued to instruct the Human Resources segment of the Certified Apartment Manager course offered by the San Diego County Apartment Association since 2006.
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