June 2008 Newsletter
Let Us Market Your Property
Repositioning. Community assessments. Identity development campaigns. Lease-ups. New development positioning. Resident retention. Maximum occupancy achievement.
Many Sunrise clients take great comfort having our results-oriented property marketing division backing them up.
They know our “lifestyle campaigns” deliver the cutting-edge visibility, the innovation, and the results needed to create a cost-effective launch and drive response to their leasing office.
From marketing plans to web site optimization, publicity to electronic newsletters, our team provides every level of research, creative and tactical implementation:
Repositioning
Renovation and Rehab strategies
Market and advertising analysis
Acquisition promotions
Resident promotions
Direct mail campaigns
Telemarketing efforts
Staff training
Lease-up plans
Grass roots outreach
New development positioning
For sale market and customer care plans
Diversified portfolios
Whatever short-and long-term communications effort you envision for your property, Sunrise's Marketing Division knows how to make it happen quickly and effectively.
- Customized property marketing strategy
- Resident opinion surveys
- Branding and image development
Logo- Tagline
- Marketing plan
- Web site strategy
- Site review/optimization
- Search engine optimization
- Copy analysis and adaptation to shifting market needs
- Pay per click advertising
- Publicity/Public Relations
- Press Releases
- Signage
- Special events (Rotary events, author signings, political debate placement)
- - Development
- - Implementation
- Alliance development
- Newsletter development
- - Electronic
- Direct marketing (collateral, mailings, brochures)
- Strategy
- - Market research
- - Competitive analysis
- - Database analysis
- - Planned initiatives
- - Executive analysis
- Creative
- - Design
- - Copywriting
- - Photography
- - Illustration
- Tactical
- - Mailing list research and rental
- - Printing
- - Mailing
- - Fulfillment
- - Resident newsletters (print and electronic)
- Promotional programs (drawings, ad specialties, etc.)
- Strategy
- Creative
- - Design
- - Copywriting
- - Photography
- - Illustration
- Tactical
- - Printing
- - Distribution
- - Fulfillment
- - Judging
- Special activities
- - Grand openings
- - Resident events
- - Open houses
- Telemarketing
- List research
- List acquisition
- Script development
- Calling, follow-up
- Reporting results
- Ad development – all media
- Design
- Script and copywriting
- Photography
- Illustration
- Ad traffic – placement, tracking and reporting
- Staff training
- Closing a sale
- Customer relations
- Maintaining a public presence
- Community interaction, development, and maintenance
- Grass roots outreach
- Chamber of commerce
- Service clubs
- Community non-profit groups
- Street fairs
- Trade shows
- Strategic alliance management
Getting started is as easy as contacting Marketing Director Camille Cappello.
Contact us in the next 7 days and Camille will give you a free marketing analysis for one of your properties – a $300 value – absolutely free just for telling us how we can help you.
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